Put an “S” at the end of your product
After reading the new announcement by Apple last night, it occurred to me you could do a lot with the letter S. I was a teenager in the 1980’s, the time when hot hatchbacks were invented and people started to spend money on cars. A perfectly ordinary hatchback could have a cheap facelift and then you stick the letter S somewhere on the back. All of a sudden – it was a sports car. They had names like Sri, GTs, RS, VTS, XSi, GSi and the all-encompassing grandfather of them all – SPORT.
And then for about 17 years the letter S disappeared from view until the iPhone 3Gs was released. For somebody of 40 years old, these are exciting times, as we can all go mad about the letter S once again. If your Smartphone doesn’t have a letter S, I would suggest you pop along to your phone provider and demand an upgrade. Sure – you will get the same thing you had before, but without the letter S – you may as well get your Mum to choose your phones for you. Not having that special letter on your phone means you are the 80’s version of a downwardly mobile office junior. Apparently.
Regards
Matthew Durrant
